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Being a CFO in a new industry can feel like a completely different job. I've spoken with dozens of CFOs about this:
Which is why I got so excited a few months ago when NetSuite offered me the chance to build a new webinar series around exactly this idea — deep dives into CFO journeys from one industry to the next. The pilot is happening this next Wednesday: From Creative Chaos to Scalable Finance: How CFOs Build the Systems Behind Modern Media Companies Come learn about the unique challenges, priorities, and opportunities for CFOs in Media. Legacy assets, creative stakeholders, unknowable forecasts, and huge business model shifts — the media industry isn't for the faint of heart. But it sure sounds like an amazing seat to sit in! Hope to see you there! Your Daily CFO, Lauren |
CEO-turned-CFO & finance instructor, Lauren Pearl, drops a daily tip that helps startup founders grow their businesses and control their destinies. Learn why this growing list with a 60% open rate led to LP being named top 25 Finance Thought Leader and host of the #3 CFO podcast for 2025
One of the reasons AI agents break all our security infrastructure can be described like this: It's as if suddenly, we realized that our family dog has an uncanny talent for cooking So now we want to make him our personal chef. The problem with this: Sparky might nail it on baking tasty treats, but we still can't trust him not to go bonkers and destroy the kitchen when a squirrel runs by. All of our basic kitchen protocols (for preventing fires, knife injuries, and general mayhem) were built...
In times of great change, bet on someone who can learn. In my first semester of college, I called home in a panic. It was a couple months in, and I'd hit a snag: I'd completely fallen in love with the very first course I'd taken. In all my other courses, I found myself constantly distracted, pulled back into the subject. I'd even gone to office hours, and had been offered a slot into a graduate-level elective course taught by the same professor. And this was a terrible terrible problem......
As a startup CFO working with CEOs, there are just certain things that feel like they should be easy to CEOs But that are actually ALWAYS a pain in the butt for a finance operator (Hello, real-time accounting data... sigh...) Here's the one that always breaks my brain: Per-project profitability. It comes up CONSTANTLY. And for good reason: Figuring out which projects (or products, or customers, or departments, etc.) are making money Is really important to leadership. Because one of the most...