Where's the blocker?


Often, when I'm called in to help a new client, they aren't 100% sure what's broken.

Sure, they may have theories,

But often, the only thing they know for sure are the symptoms of a problem.

The problem itself is still a little unclear.

"We don't have enough revenue to hit our next milestone with investors."

Isn't specific enough to be actionable;

  • Are you not charging enough per seat?
  • Are you not discoverable in the market?
  • Are you targeting the wrong customers?
  • Are you losing customers after onboarding?
  • Are you not doing enough sales calls per week?
  • Are your features not impressive to your targets?
  • Are your targets from investors actually unreasonable?

There are any number of reasons that one metric could be off.

The magic lies in nailing down the specific blocker getting in your way

So you can actually do something

To fix it.

Your Daily CFO,

Lauren

Founder-Friendly Finance

CEO-turned-CFO & finance instructor, Lauren Pearl, drops a daily tip that helps startup founders grow their businesses and control their destinies. Learn why this growing list with a 60% open rate led to LP being named top 25 Finance Thought Leader and host of the #3 CFO podcast for 2025

Read more from Founder-Friendly Finance

As a startup leader, it can be incredibly challenging to balance time spent being strategic vs. executing. In particular, when you’re entering a new market or pivoting or evolving your product. Spend too much time on execution, and you’ll get no where fast. Spend too much time on strategy, and you’ll get no where slowly. How do you know you’ve reached the perfect balance? Be strategic for long enough to know which questions you should be asking your market. Then execute until you’ve answered...

Recently, I was chatting with a fellow CFO about the things required to build financial projections for a company. This person shared a belief that's highly common among finance folks: To do any kind of financial forecasting, you first need to build a solid financial operations foundation. The thinking goes... If you don't have excellent data on what's historically happened within the company, Then how could you EVER hope to possible predict what will happy in the future? What could you...

As anyone with bad knees will tell you (🙋🏻♀️), Downhill is not always easier. The same applies to resumes. When hiring, we often look for impressive titles, big brands, and upward career progressions. We associate these with competence and with success. But here's the thing: That's not what those titles signify. Those titles only tell us what other folks have thought about a candidate in the past. Those titles show the opportunities this candidate has been given by others. Those titles tell...